DreamWorks Animation Television

DreamWorks Animation Television (formerly known as DreamWorks Television Animation and alternatively DreamWorks Television) is an American television animation studio and production company and the arm and label of DreamWorks Animation, The company itself is a subsidiary of Universal Pictures' Universal Television and a division of Comcast's NBCUniversal. Founded in 1996, the entity was formerly named DreamWorks Television Animation. Its first programs from the 1990s and early 2000s used the live-action television logo, and were produced by DreamWorks Television, before DWATV and it's parent company were spun off into an independent company and later purchased by NBCUniversal in 2016.

History
The company was first formed in 1996, as the animation division of DreamWorks Television a subsidiary of the main DreamWorks studio. The TV division was spearheaded by Jeffrey Katzenberg and Steven Spielberg and was headed by Gary Krisel and David Simon. DWTA only produced three series: Invasion America, Toonsylvania and Niz Chicoloco. In a move to consolidate, DreamWorks Television Animation was shut down in 1999 as well as the direct-to-video subsidiary merged with the studio's feature animation division, as a way for the company to reorganize its animation divisions to operate under one umbrella. More than two-thirds of the TV division's 50 employees were transferred to the direct-to-video unit and it was expected that only a minimal number of employees were be affected by the reorganization.

In 2013, DreamWorks Animation entered a multi-year content deal with Netflix to provide 300 hours of exclusive original content. And the intent of the deal was to establish a reliable income for the studio to defray the financial risk of solely relying on the theatrical film market. The next day, DWA completed a five-year licensing agreement with Super RTL for the Classic Media library and the Netflix slate. DWA announced executive hiring for its new television group, DreamWorks Animation Television in late July. Former Nickelodeon senior executive Margie Cohn became Head of Television for the group. In September that same year, DreamWorks announced that it has acquired the TV library of London-based Chapman Entertainment with the programs to distributed through DWA's UK-based TV distribution operation.

In late 2014, DreamWorks Animation launched their own channel called the DreamWorks Channel. DreamWorks made a deal with HBO Asia to handle affiliate sales, marketing and technical services, the network will launch in several Asian countries (excluding China and Japan) in the second half of 2015. The channel first premiered in English on August 1, 2015, and a Thai-dubbed channel launched in September 2015. In 2016, DreamWorks Animation Televsion and its parent company were purchased by Comcast through it's NBCUniversal division. After the completion of the deal, DWATV was placed under Universal Television with Margie Cohn heading DWATV.