Entertainment Rights

Entertainment Rights Plc was a global media company. Its main business was in children's and family television programming.

The group was established in 1989 as Sleepy Kids; it was renamed in 1999 to Entertainment Rights and was focused on the creation and exploitation of major children's characters and brands.

On April 1, 2009, after falling into administration, Entertainment Rights was acquired by Boomerang Media, which was formed by the founders of ER subsidiary Classic Media. The company took on the Classic Media brand worldwide following this purchase. Classic Media was, in turn, acquired by DreamWorks Animation in 2012. As of 2016, most of the back catalog library of Entertainment Rights are owned by NBCUniversal through Universal Pictures which bought DWA.