Peacock

Peacock is an American over top subscription video on demand streaming service by NBCUniversal, a subsidiary of Comcast. After logo of NBC, service was launch on July 15, 2020, with early availability for Xfinity customers starting on April 15, 2020.

History
On January 14, 2019, NBCUniversal announced that it will launch an over top streaming service in 2020, featuring content from it entertainment brands. It was also announced that service would be free and ad supported for customers of NBCUniversal pay TV, Comcast, and Sky viewers without a pay TV subscription or viewers who do not want advertisements can also subscribe to an ad free version of service. NBCUniversal also announced at that time reorganization create NBCUniversal Direct To Consumer And Digital Enterprises under Chairman Bonnie Hammer.

On September 17, 2019, NBCUniversal announced that service would be call Peacock and would be available in 2020. Announcement also included new original programming, NBC property reboots, and that NBC series Office and Parks And Recreation would be taken off rival streaming services Netflix, Hulu and Prime Video, and join service once their exclusive streaming rights to rival streaming services expire, with Parks And Recreation join in 2020 and Office join in 2021.

On December 23, 2019, Comcast announced that NBCUniversal would bring content from Lionsgate to Peacock, as part of a long term carriage deal with Lionsgate subsidiary Starz, 8 days before December expiration date for previous contract.

On January 16, 2020, Comcast announced that Peacock would debut for Xfinity cable and broadband customers on April 15, 2020, and will be made available for every 1 in US on July 15, 2020. Additionally, Comcast announced additional programming details, including NBC Sports content such as televised Premier League soccer matches and extended coverage of Ryder Cup and 2020 Summer Olympics, duplicating content that is a part of NBC Sports Gold though without some features of Gold such as on demand replays for Premier League matches.

In 2020, A And E Networks licensed some titles from the A&E and History libraries to Peacock.

Service structure
Peacock will have 2 programming tiers, both of which will be supported by advertising limited to 5 minutes per hour by Peacock, which will be available at no charge to all US Internet users, but with a reduced programming lineup and Peacock Premium, which will be included at no charge for subscribers to participating TV service providers including Xfinity and Cox Communications, and $5 per month for others. Subscribers to Peacock Premium, whether included through their provider or paid separately, can upgrade to an ad free version for an additional $5 per month.