Movies Anywhere

Movies Anywhere is a United States-exclusive cloud-based digital locker and over-the-top streaming platform operated by The Walt Disney Company. The service allows users to stream and download purchased films, including digital copies redeemed from codes found in home video releases as well as digital purchases from participating services. The platform provides content from Walt Disney Studios, Universal Pictures, Warner Bros. and Sony Pictures. The system utilizes an internal platform known as KeyChest, which synchronizes content licenses from digital distribution platforms linked to a central user account.

Movies Anywhere was first launched on February 10, 2014 as Disney Movies Anywhere (DMA) with content from Disney, Pixar, Marvel, and Star Wars-branded films on iOS with iTunes Store integration; the service has since been extended to other platforms and storefronts, including Amazon Video, Google Play, Vudu, FandangoNow, and Microsoft Movies & TV, along with subscribers of the Xfinity cable service. On October 12, 2017, DMA was relaunched as Movies Anywhere, with other studios joining Disney in offering their film titles through the platform.

Movies Anywhere is a competitor to the UltraViolet platform that was deployed by other major film studios (though the latter is declining as most of those studios move to Movies Anywhere); Disney declined to back the platform, in favor of promoting KeyChest as an alternative. On January 31, 2019, the consortium behind Ultraviolet announced that it would terminate its services on July 31, 2019, though the studios remaining with Ultraviolet have yet to move to Movies Anywhere.

History
In 2009, Disney unveiled a rights synchronization platform known as KeyChest, which would allow content purchases via digital distribution platforms to be queried and used to build a centralized library. The company explained that this system would allow "persistent" access to purchased content across multiple digital platforms, including television set-top boxes and mobiles. The platform was viewed as being a competitor to UltraViolet, a competing concept developed by DECE, a consortium containing all other major U.S. film studios but Disney.

Disney Movies Anywhere originally launched on February 10, 2014, as an iOS app that allows users to link Disney films purchased on iTunes Store into a unified library with digital copies of Disney films purchased on physical media, so that they can be streamed or downloaded. The integration is achieved by linking a user's Apple ID with a Disney account. The app also allows users to browse through a catalog of Disney films available on iTunes Store, access supplemental content such as interviews and behind-the-scenes footage, and participate in the Disney Movie Rewards program. Walt Disney Studios CTO Jamie Voris explained that the app was designed to provide a "rich, interactive experience" around its content as an alternative to "utilitarian" online stores and that Disney planned to seek additional retail partners for the service in the future.

In November 2014, support for Google Play Movies & TV and Vudu was added. In September 2015, support for Amazon Video and Microsoft Movies & TV was added, and DMA apps for Android TV and Roku were also released. In August 2016, Verizon Fios became the first television provider to integrate with DMA, allowing purchases through Fios On Demand to be synced into DMA libraries.

In September 2017, DMA ceased support for Microsoft Movies & TV, with future purchases no longer automatically accessible through the linked library however in August 2018 support for the service provider was officially restored under Movies Anywhere.

On October 10, 2017, it was reported that the DMA platform would expand to include content from non-Disney studios under the name Movies Anywhere, with 20th Century Fox, Sony Pictures, Universal Pictures, and Warner Bros. serving as initial partners, and Lionsgate and Paramount Pictures expressing interest. It would also include titles from Disney's Touchstone Pictures and Hollywood Pictures banners that were previously unavailable on DMA. The DMA platform was relaunched on October 12, 2017. The Verge felt that the new platform could be used to replace the commercially unsuccessful UltraViolet platform (which Disney did not support). For physical copies of films printed pre-Movies Anywhere, these studios now route users redeeming codes formerly meant for their redemption portals and Ultraviolet to the redemption section of the Movies Anywhere site.

Just two months after launch, at the January 2018 Consumer Electronics Show in Las Vegas, GM Karin Gilford announced that consumers’ accounts have accumulated nearly 80 million movies. That same month, Movies Anywhere was picked the 2018 winner of the inaugural Media Play News Fast Forward Awards, honoring people, technologies, organizations, products or services that move the home entertainment industry forward.

Support for FandangoNOW was added on March 13, 2018, with talks also resuming between Movies Anywhere and Microsoft Movies & TV. By then, there were more than 100 million movies in consumer accounts.

On August 6, 2018, it was announced that Microsoft Movies & TV would be rejoining the Movies Anywhere service. By then, the number of movies in customer accounts had grown to more than 135 million.

On November 9, the General Manager of Movies Anywhere announced that the service had 6 million users.

On December 5, Comcast's Xfinity became the first cable provider to partner with Movies Anywhere; subscribers utilize their TV Everywhere login to connect their account to the service.

On January 31, 2019, Ultraviolet announced that it would terminate its services on July 31, 2019 owing to increased support for Movies Anywhere. While Paramount and Lionsgate already dropped out of the service in July and December 2018, they have yet to announce any transition to Movies Anywhere. MGM, the remaining studio who continued to utilize Ultraviolet, have also yet to announce any transition to Movies Anywhere.