SilverCity

SilverCity (French: StarCité) is a Canadian brand name of the chain of multiplex theatres operated by Cineplex Entertainment. The concept was introduced by Famous Players on November 7, 1997, when it debuted at The Pen Centre in St. Catharines.

As of 2020, Cineplex operates 15 theatres under the SilverCity and StarCité brands while 12 of the theatres were rebranded to Cineplex Cinemas and Scotiabank Theatre respectively.

History
The first SilverCity opened in St. Catharines on November 7, 1997, at The Pen Centre by Famous Players and the first StarCité opened in Gatineau in December 1999. Both brands combined peaked at 29 locations as of spring 2001. The tagline for SilverCity was Go Big or Go Home.

Cineplex Galaxy acquired all 29 theatres in 2005, but divested five SilverCity and two StarCité in 2006 to fulfill regulatory requirements, only to later reacquire the previously divested Gatineau and Empress Walk locations. The company also opened four new SilverCity locations, the last being CrossIron Mills on June 30, 2010.

A total of 32 SilverCity and StarCité locations have been built to date. Of these, more than half were either closed or rebranded. Notably, the St. Catharines location that premiered the brand was sold to Empire Theatres in 2005 and now owned by Landmark Cinemas since 2013 while the Mississauga location closed on May 1, 2014. The StarCité at Sainte-Foy, Quebec City opened on April 12, 2000, and closed on February 27, 2007, because the Cineplex Odeon Ste-Foy next door outperformed it. Another three former SilverCity locations now carry the Scotiabank Theatre brand: the West Edmonton Mall location was rebranded on May 2, 2007, while Ottawa and the Polo Park location in Winnipeg were rebranded in the summer of 2016.

Features
SilverCity theatres built by Famous Players have a rectangular design, with gigantic friezes above the main entrance that create excitement as moviegoers approach the theatre. Inside, the themed lobbies are bright and lively with colourful neon lights and designs, as well as movie memorabilia, characters and objects including King Kongs and fire-breathing dragons. Newer SilverCity theatres have a standardized Cineplex Odeon/Galaxy Cinemas design with a red and silver motif with a licensed lounge.

Premium screens

 * D-Box motion theatre technology is available at 13 SilverCity locations (including eight theatres formerly branded SilverCity). Normally, only one auditorium per location features this technology. Some locations offer a D-Box UltraAVX option. This combines the motion theatre technology with 4K resolution and enhanced Dolby sound.
 * IMAX is available at eight locations, including the Ottawa, Edmonton and Coquitlam locations that are branded Scotiabank Theatre and Cineplex Cinemas respectively. All locations offer Digital IMAX technology. The Ottawa location discontinued film playback.
 * ScreenX features a 270-degree panoramic screen, and is available at the Yorkdale Mall (North York) location.
 * UltraAVX is available at most locations. These theatres offer 4K resolution and enhanced Dolby sound.
 * VIP Cinemas is exclusively available in three locations in Coquitlam, Oakville and Toronto. All three were formerly branded SilverCity.

Locations
{| class="wikitable sortable" style="width:98%; margin-right:0" ! width="40%" | Theatre name ! City ! Opening date ! Premium Large Format ! OutTakes RestoPlex ! Pizza Pizza Pizza 73 ! Poptopia ! Coke Freestyle
 * colspan="8" |
 * colspan="8" |

British Columbia
(SilverCity Metropolis Cinemas) || Burnaby || November 6, 1998 || rowspan=2 yellow || rowspan="4" Yes || rowspan="4" No || No || Yes (SilverCity Coquitlam Cinemas)|| Coquitlam || December 18, 1998 || Yes || rowspan="2" No
 * Cineplex Cinemas Metropolis
 * Cineplex Cinemas Metropolis
 * Cineplex Cinemas Coquitlam and VIP
 * Cineplex Cinemas Coquitlam and VIP
 * SilverCity Mission Cinemas || Mission || May 19, 2000 || N/A || No
 * SilverCity Riverport Cinemas || Richmond || December 19, 1997 || white || Yes || Yes
 * - style="background-color:#dddddd;"
 * SilverCity Guildford Cinemas || Surrey || November 13, 1998 || colspan="5" |Sold to Empire Theatres in 2005. Now owned by Landmark Cinemas.
 * SilverCity Victoria Cinemas || Victoria|| November 5, 1999 || white || Yes || No || No || No
 * colspan="8" |
 * SilverCity Victoria Cinemas || Victoria|| November 5, 1999 || white || Yes || No || No || No
 * colspan="8" |
 * colspan="8" |
 * colspan="8" |

Alberta
(SilverCity West Edmonton Mall Cinemas) || Edmonton || May 14, 1999 || white || Yes
 * - style="background-color:#dddddd;"
 * SilverCity Country Hills Cinemas || Calgary || May 5, 2000 || colspan="5" |Sold to Empire Theatres in 2005. Now owned by Landmark Cinemas.
 * SilverCity CrossIron Mills Cinemas and XSCAPE Entertainment Centre || Calgary || June 30, 2010 || yellow || rowspan=2 Yes || No || rowspan=2 No || rowspan=2 No
 * Scotiabank Theatre Edmonton
 * Scotiabank Theatre Edmonton
 * Scotiabank Theatre Edmonton
 * colspan="8" |
 * colspan="8" |

Manitoba
(SilverCity Polo Park Cinemas) || rowspan="2" |Winnipeg || November 24, 1999 || white || rowspan=2 Yes || No || Yes || rowspan=2 No
 * Scotiabank Theatre Winnipeg
 * Scotiabank Theatre Winnipeg
 * SilverCity St. Vital Cinemas || December 18, 1998 || yellow || Yes || No
 * colspan="8" |
 * colspan="8" |
 * colspan="8" |

Ontario
(SilverCity Ancaster Cinemas) || Ancaster|| December 5, 1997 || white || rowspan=5 Yes || rowspan=2 Yes || rowspan=5 No || No Reopened November 2002 || N/A || No || No (SilverCity Hamilton Mountain Cinemas) || Hamilton/Stoney Creek || December 19, 2008 || No (SilverCity North York Cinemas at Empress Walk) || North York || November 12, 1999 || white ||  rowspan=6 Yes || No || No || rowspan=5 No (SilverCity Fairview Mall Cinemas) || North York || December 5, 2008 || rowspan=3 yellow || rowspan=2 Yes || Yes (SilverCity Yorkdale Cinemas) || North York || June 25, 1999 || rowspan=2 No (SilverCity Oakville Cinemas and VIP) || Oakville || December 7, 2007 || No (SilverCity Gloucester Cinemas) || Ottawa || May 19, 1999 || white || rowspan=2 Yes  || Yes (SilverCity Yonge-Eglinton Centre Cinemas) || Toronto || November 20, 1998 || rowspan=2 No
 * Cineplex Cinemas Ancaster
 * Cineplex Cinemas Ancaster
 * SilverCity Brampton Cinemas || Brampton || November 19, 1999 || yellow || Yes
 * SilverCity Burlington Cinemas || Burlington || December 13, 1996
 * SilverCity Burlington Cinemas || Burlington || December 13, 1996
 * SilverCity Burlington Cinemas || Burlington || December 13, 1996
 * SilverCity Newmarket Cinemas and XSCAPE Entertainment Centre || East Gwillimbury || December 8, 2000 || rowspan=2 yellow || rowspan=2 Yes || Yes
 * Cineplex Cinemas Hamilton Mountain
 * Cineplex Cinemas Hamilton Mountain
 * Cineplex Cinemas Hamilton Mountain
 * - style="background-color:#dddddd;"
 * SilverCity Kitchener Cinemas || Kitchener || December 11, 1998 || colspan="5" |Sold to Empire Theatres in 2005. Now owned by Landmark Cinemas.
 * SilverCity London Cinemas || London|| May 5, 2000 || white || Yes || Yes || No || No
 * - style="background-color:#dddddd;"
 * SilverCity Mississauga Cinemas || Mississauga || November 28, 1997 || colspan="5" |Closed on May 1, 2014. Now an LA Fitness
 * Cineplex Cinemas Empress Walk
 * Cineplex Cinemas Empress Walk
 * Cineplex Cinemas Empress Walk
 * Cineplex Cinemas Fairview Mall
 * Cineplex Cinemas Fairview Mall
 * Cineplex Cinemas Yorkdale
 * Cineplex Cinemas Yorkdale
 * Cineplex Cinemas Oakville and VIP
 * Cineplex Cinemas Oakville and VIP
 * Scotiabank Theatre Ottawa
 * Scotiabank Theatre Ottawa
 * SilverCity Richmond Hill Cinemas || Richmond Hill || May 8, 1998 || yellow || No || Yes
 * - style="background-color:#dddddd;"
 * SilverCity Pen Centre Cinemas || St. Catharines || November 7, 1997 || colspan="5" |Sold to Empire Theatres in 2005. Now owned by Landmark Cinemas. This was the first SilverCity-branded cinema.
 * SilverCity Sudbury Cinemas || Sudbury || November 26, 1999 || rowspan=3 yellow || rowspan=4 Yes || rowspan=2 Yes || Yes || rowspan=4 No
 * SilverCity Thunder Bay Cinemas || Thunder Bay || June 30, 1999 || rowspan=3 No
 * Cineplex Cinemas Yonge-Eglinton and VIP
 * SilverCity Thunder Bay Cinemas || Thunder Bay || June 30, 1999 || rowspan=3 No
 * Cineplex Cinemas Yonge-Eglinton and VIP
 * Cineplex Cinemas Yonge-Eglinton and VIP
 * Cineplex Cinemas Yonge-Eglinton and VIP
 * SilverCity Windsor Cinemas || Windsor || December 12, 1997 || white
 * colspan="8" |
 * colspan="8" |
 * colspan="8" |

Quebec
! Theatre name ! City ! Opening date ! Premium Large Format ! OutTakes RestoPlex ! Pizza Pizza Pizza 73 ! Poptopia ! Coke Freestyle
 * Cinéma Starcité Gatineau || Gatineau || December 17, 1999 || rowspan=2 yellow || rowspan=2 Yes || No || rowspan=2 No || rowspan=2 No
 * Cinéma Starcité Montréal || Montreal || November 17, 2000 || Yes
 * - style="background-color:#dddddd;"
 * Cinéma StarCité Ste-Foy|| Ste-Foy || April 12, 2000 || colspan="5" |Closed on February 27, 2007, as nearby Cineplex Odeon was built next door. Now occupied by various retail shops.
 * - style="background-color:#dddddd;"
 * Cinéma StarCité Ste-Foy|| Ste-Foy || April 12, 2000 || colspan="5" |Closed on February 27, 2007, as nearby Cineplex Odeon was built next door. Now occupied by various retail shops.
 * }